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Watch: AHF Partners With Rapper Cassidy on 'Condom Style' Video to Promote Safer Sex

 
 
   


Philadelphia-based rapper Cassidy “The Hustla” joins AIDS Healthcare Foundation for his latest music video, "Condom Style," to promote safer sex. The song is a play on the oft-spoofed "Gangnam Style," geared towards youth and the African-American community, the demographics hardest hit by a rise in HIV and STD cases.

Watch the video here:



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According to the Centers for Disease Control and Prevention (CDC), African Americans have long been one of the most at-risk groups for contracting HIV—in 2009, this group made up only 14% of the population yet accounted for 44% of that year’s new HIV infections.

Furthermore, with the CDC releasing additional information recently spotlighting the rise in new HIV infections among young people —including the 12,000 new cases diagnosed in people aged 13-24 in 2012—AIDS organizations around the world, including AHF, are shifting their focus to break through to this demographic with preventative information. With catchy, funny, and relatable lyrics—such as the tale of Stephanie, a girl Cassidy rebuffed because she wanted to be intimate without a condom—coupled with the most popular tune of the past year, “Condom Style” has succeeding in breaking that barrier, as proven by the 500,000-plus views it garnered in the first three days after its January 10 release.

MTV/BET Award-nominated director Ethan Lader directed the music video with John Columbo. Other recent directorial projects for Lader include videos for musical artists Will.I.AmBruno Mars, and OneRepublic.

The video, which was filmed in Hollywood at the end of December, features the rapper and a crew of Condom Nation volunteers —including some AHF staff and family members—distributing free AHF-brand condoms on Hollywood Boulevard and at a South Los Angeles shopping mall. Sweeping aerial shots show the rapper dancing on top of AHF’s 18-wheel Condom Nation wrapped big rig, which travelled throughout the United States on a 10-month tour in 2012 distributing millions of free condoms and promoting an open dialogue about condom use in both small community venues and at major events like the 2012 International AIDS Conference in Washington, D.C.

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