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Healthline Lets Those Living with HIV Know 'You've Got This'

Approximately 50,000 Americans become infected with HIV each year. That is 50,000 people who have felt frightened, anxious, unsupported and unsure about what the future holds for them. Healthline has launched a new public service initiative with the goal of giving hope and advice to those who have been recently diagnosed with HIV. “You’ve Got This” encourages people to upload a video of themselves letting those living with HIV know they are not alone.

In addition to providing hope, Healthline has pledged to donate $10 to the Timothy Ray Brown Foundation for every video created. TRBF is the first and only organization in the 31-year history of AIDS created with the sole mission of finding a cure. Its central tenant is to secure funding and support cutting-edge therapies.

“Many people who are faced with a recent diagnosis of HIV feel completely alone,” said Healthline’s Director of Marketing, Tracy Rosecrans. “This initiative is meant to provide them with some hope and a feeling of community. They have a place to go to get some sound advice from those who are dealing with the disease themselves. The goal is to let them know that they can still live a full and healthy life and that they’ve got this.”

Want to give hope to those recently diagnosed? Here’s how:

  • Create a valid YouTube account.
  • Offer useful advice on living with HIV and let them know how you are managing it. Uplift them and give them hope.
  • Use the title “You’ve Got This” and include your name and location (ex: “You’ve Got This: Tracy from Michigan”).
  • Tag your video. Use tags to describe your video so that other people can find it (ex: “California HIV couple” or “HIV nonprofit”).
  • Include a caption script. If you can, submit a transcript of your video as a caption file on YouTube. This will help to make sure that your video is accessible to deaf and hard-of-hearing individuals, as well as those who use Google translate.
  • Make sure the sound on your video is clear.
  • Make sure light is on your face and not behind you (i.e. don't sit in front of a bright window).

The videos will be posted on and shared with the Healthline HIV Awareness Facebook community.

Learn more and check out videos posted by Jack Mackenroth, Paul Lekakis, Josh Robbins, Ji Wallace, Kevin Maloney and more at