Making Vitamins Personal


Published: 09/20/2013

by Duane Wells


You take vitamin supplements as much of the best research suggests you should, but how do you know you’re taking the vitamins that are best for you? How do you choose one nondescript bottle from the next in the veritable sea of supplements available on the market today? And, perhaps most importantly, how do you distinguish the latest craze from good science?

After having successfully launched both a health drink company and a chain of low-cost gyms that are now Europe’s most profitable and fastest-growing health clubs, long-time friends and business partners Christopher Coleridge and Walter Faulstroh headed to Los Angeles with a mission to answer these and an array of other questions with the launch of Hum Nutrition, a revolutionary concept in the supplements biz that for the first time makes vitamins very personal. Not only does Hum offer a broad range of supplements that target very specific health issues, it does so in a way that is specific to each and every individual customer.
Here’s how it works: First, customers take a three-minute Hum Lifestyle Quiz that was developed by leading nutrition experts Dr. Carl Keen and Dr. Robert Hackman of UC Davis. From there, one of Hum’s Black Belt nutritionists analyzes the quiz and creates a personal vitamin and supplement profile for each new client. Four weeks later, a personalized vitamin and supplement regimen arrives, and clients are on their way to healthy with minimum effort and maximum results.
“We wanted to [create] a one-stop shop that first analyzes what you truly need and then ships a personalized solution to each of our customers,” explains Faulstroh. “Hum is really unique, as it connects you with a personal nutritionist and incredible products. All of our nutritionists are registered dietitians that have a science degree and [have] gone through a year of clinical training. They not only are the best when it comes to understanding micro-nutrients but also are fully aware of any potential drug interactions.”
Moreover, Faulstroh continues, “Hum products are formulated with the latest research in mind, have clinically proven nutrients and most importantly come from the purest sources.” In support of this assertion, the health and nutrition guru proffered an analysis of a most common dilemma with supplements.
“Let me give you a very simple example,” Faulstroh says. “Most people consider taking a fish oil, though the devil really is in the details. First of all, you need to make sure the fish oil contains the right amount of EPA and DHA, on which the positive research is based. You then need to make sure that it comes from the purest sources that not only provide these nutrients but also guarantee the fish used are pure. We would never use a fish oil from cod or salmon, as these are predators, high up the food chain and full of toxins. Our fish oils are made with small fish that only eat plankton, which they metabolize into the right amount of EPA and DHA. Furthermore, they are all encapsulated so there is no fishy aftertaste.”
Details indeed. With customers in all 50 states already and a commitment to making people healthier with products that not only make sense but that clients also love, the rumblings of Hum’s nutrition revolution have already begun.
And did I mention how infinitely more chic Hum products look in your medicine cabinet than their counterparts? Well, yeah, there’s that too.

Find out more about Hum Nutrition at